For Mankind

In a dynamic and competitive market, Hello Hey recognized the immense potential of collaborating with Mankind, a forward-thinking startup juice company. Leveraging our expertise in branding and design, we embarked on a journey to transform Mankind’s vision into a tangible and engaging brand presence.

Our collaboration began with a deep understanding of Mankind’s ethos and aspirations. We immersed ourselves in their world, understanding their mission to deliver not just juices but a lifestyle of health and vitality. Through extensive research and brainstorming sessions, we honed in on the essence of Mankind’s identity.

Together with the Mankind team, we meticulously crafted a unique brand identity that would not only set them apart from competitors but also resonate deeply with their target audience. This identity was more than just a logo; it was a reflection of Mankind’s values, their commitment to quality, and their passion for providing fresh, nourishing juices to consumers.

The logo, as the centerpiece of this identity, became a visual representation of Mankind’s essence. It encapsulated the freshness of their ingredients, the energy of their brand, and the promise of a healthier lifestyle. The design process was a collaborative effort, where every element was carefully considered and refined to perfection.

However, our work didn’t stop at the logo. We extended our expertise to the packaging design, realizing that this was a crucial touchpoint where Mankind’s products needed to shine. Our design team worked tirelessly to create packaging that not only caught the eye but also conveyed the quality and freshness inherent in Mankind’s juices.

The result was packaging that stood out on store shelves, commanding attention with its vibrant colors, clean lines, and an overall aesthetic that screamed ‘freshness’ and ‘wellness.’ Beyond aesthetics, our packaging design was also practical, ensuring that the product remained well-preserved and easy to handle.

Scope

  • Brand Strategy
  • Logo Design
  • Packaging Design